Mzansi Magic cancels Isibaya

Mzansi Magic cancels Isibaya

Weekdays at 8.30 pm will never be an equivalent for Mzansi Magic viewers. this is often because the top is near for the much-loved soapie, Isibaya.

And it’s all because the soapie has allegedly not been doing well in terms of viewership, forcing the channel to tug the plug.

According to Broadcast Research Council of South Africa viewership numbers for September, Isibaya didn’t appear within the top five most-watched shows on DStv.

The ratings were as follows:

Gomora sat at favorite with 1 145 095 viewers
The Queen came second with 1 108 051 viewers
Powerball Draw had 938 456
was ranked forth with 900 614.
Moja Love’s You Promised to Marry Me was fifth with 887 726 viewers.
According to well-placed sources, Isibaya wouldn’t be renewed for an additional season.

There’s also been speculation round the show’s storyline, which has seen tons drama playing out at an equivalent time.

Speaking to Daily Sun, a source said: “The cast and crew are told the show is in its last season.

“There’ve been numerous discussions about canning the soapie, but now a choice has been made.”

A second source said news of the show’s demise didn’t come as a shock to the cast as they knew it had been already being reviewed by the channel after a dip in ratings.
“Unfortunately, the channel has decided to not renew the show for an additional season because it doesn’t see a return on investment and doesn’t see sense in continuing with a property that doesn’t make financial sense.

“The production company was given a time-frame within which to extend ratings, but they’re still low.”

The show’s creators are said to possess tried to energise ratings by bringing back old and famous faces, but even this didn’t help.

“They tried to urge a number of Mzansi’s most recognisable faces, but that hasn’t worked in their favour,” said a 3rd source.

“The channel asked the producers to return up with ways to enhance the show and gave them a deadline to realize this.

“Contracts are usually renewed at the top of October for brand spanking new seasons, but unfortunately Isibaya has not been renewed after a review found doing so wasn’t an honest idea.”

MultiChoice director of local entertainment channels, Nomsa Philiso, said: “Mzansi Magic is currently conducting a review of all its local content with a view to reaching a choice on which shows, within the near future, are going to be renewed.

The review isn’t exclusive to Isibaya and an announcement are going to be made in due course.