Lasizwe realized the power of social media has and harnessed it to make it work

Lasizwe realized the power of social media has and harnessed it to make it work

Lasizwe realised the power of social media
Lasizwe realised the power of social media

Some soon realised it could give them a chance to measure the life they need always dreamed of

I can still remember when being on social media was a hobby. A reprieve from the mundanity of our lives.

We actively commented on our friend’s breakfast choices, were recommending new music and television shows to every other and inspiring people that follow us, to follow people we like.

Social media was an area where it had been all about sharing your thoughts, regardless of how controversial.

We shared pictures and as time went on, videos too. it had been sort of a little community.

While which will still be the case, some, mostly millennials and Gen Z, soon realised that social media could give them a chance to measure the life they need always dreamed of.

One of success and every one the trimmings that it comes wit

Thulasizwe “Lasizwe” Dambuza is one among those that early and quickly realised the facility social media has.

And harnessed it to form him a hit story. From his YouTube skits, where he takes the mickey out of everything. nobody is safe.

From supermarket cashiers and domestic workers to celebrities and civil servants, he creates skits and situations which will either cause you to laugh or cringe.

However, your reaction doesn’t really matter. the sole thing that matters is that you simply added to his viewership which is how he has become the success he’s today.

And yet, Lasizwe still seems like his success may be a fluke, like it’s too good to be true. A mirage. In an interview with Insider earlier in the week , the YouTuber shared just how unbelievable his success is.

“You know, five years ago, people were finicky about online marketing and influencing space and my career overall.

People were like ‘he’s wearing wigs, wenzani’ (what is he doing?) They didn’t understand what we were doing until recently, where now even people older than me are realising they will use comedy to form money online.”

Making money online isn’t easy. There are those that are already celebrities (or fame adjacent) and their transition to being social media influencers is straightforward .

However, for people that are creating content as unknowns, it’s a challenge and it’s added pressure once you are within the same space as other creators who have managed to secure major brands to figure with them.

It wont to frustrate Lasizwe, however, it had been a lesson he feels was necessary so as for him to enjoy his success today.

“It’s literally about being patient and not rushing the method . We all strive to achieve success immediately, but that doesn’t happen often. within the beginning, I never got purchased my work until someone told me I can get purchased it.

“You just got to monetise yourself and confirm that folks understand what it’s that you simply do, roll in the hay well and make money from your skills as a content creator.”

Being a content creator is quite almost being an influencer.

While influencers also are content creators, their main aim is to create an audience which will attract brands to spend money and obtain access to the community they need built and with the influencer’s help, get them to get their products.

Content creators are almost like producers, who create engaging content, that pulls an audience. they’re not specifically about gaining followers and brand attention.

But what we’ve noticed is that to be a successful social media influencer, you furthermore may got to create engaging content, which will make your audience leave and buy a brand’s wares.

Lasizwe is one among the few who successfully straddles both worlds – creating content on his YouTube channel that pulls an enormous enough audience to permit him to be a successful influencer.

While being one among the few who have successfully gone from online content creator to becoming a television star , it’s that have that has shaped how he conducts his business.

“TV and online are two different worlds. The content you create for a television program belongs to the producer.

The online content that you simply create, belongs to you and you’ll make money from it until you die,” he said.

“Some of the videos I even have done on YouTube still make me money. But on TV, I don’t get any residuals from the various repeats of my reality show and therefore the shows I even have presented.

“It’s just really a reminder of the importance of ownership. That’s how you’ll make your money – through owning the content you produce.”

Even thereupon success and therefore the high fee he charges, he has gripes over how brands treat influencers.

“Something brands got to do is to prevent trying to force influencers to vary who they’re .

“There’s constant pressure from brands for influencers to vary how they speak, how they interact with their audience, forgetting that the rationale we’ve this audience is due to who we are and the way we speak to them.

“Brands want to collaborate with me, for instance , then they need me to use long words and making me speak proper English when on my page I speak broken English.

“Brands got to understand that they’re tapping into the audience that I even have built for years on my very own and now you would like to return aboard and check out to vary me.

“It’s important for brands to permit the creator to be as authentic as possible to sell your products and make the return on investment.

“The key to my success has been just sticking to my very own lane and what i do know . What also worked was authenticity.

“Being authentic and faithful yourself and who you’re , will always be important and can always attract a loyal fan base.

“Now to vary that becomes rather difficult.”

South Africa’s current youth percentage is at a shocking 46.3% and can likely still rise steadily.

Lasizwe believes that social media are often a part of the answer to the present crisis.

“Kids today tell their parents they need to be influencers once they get older . Five years ago, that wasn’t a thing.

“It was misunderstood. And yet, technology and social media can open up doors for more youth to be business owners and thrive as entrepreneurs.

“But what we don’t realise is that there’s an enormous gap within the market when it involves advertising.

“There are numerous businesses and makes that require advertising and a lift from online collaborations so as to succeed in the clientele they need .

“Through them using social media content creators – whether or not they are micro or micro social media users – to showcase their products, can have an excellent impact on their business.”

Not everybody are often a luxury influencer, like Lasizwe and his fellow Gen Z peers, Mihlali Ndamase, Jessica van Heerden, Thickleeyonce and Kamo Mafokwane, however, there are opportunities for influencers with a lower following to also thrive.

You must just get on the lookout for where the gaps are and also being brave. Lasizwe is additionally looking to urge into spaces he hasn’t influenced in so far .

After working with Google, getting his reality show (“Lasizwe: Fake It Till you create It”) on MTV and dealing with Samsung, he’s ready for something new.

“It’s an enormous miracle i’m working with Samsung, a serious international brand. It’s great to be related to them.

“But the dream immediately is to collaborate with Land Rover. i’m growing up and that i get curious about cars and Land Rover may be a brand i might really like to work with.

“I am able to venture into different spaces that I even have never been curious about before.”